Echo at S1NGLETOWN
Echo by Marko Macura is exhibited at S1NGLETOWN by Droog and KesselsKramer, at the Architectural Biennale in Venice.
Echo by Marko Macura is exhibited at S1NGLETOWN by Droog and KesselsKramer, at the Architectural BieDesign for a single future: KesselsKramer and Droog explored the implications of the ‘demographic timebomb’ which means that up to one third of the population will be living on their own by 2026.
A change is happening in western society. The rise of the single. From the United States to Japan, from the United Kingdom to the United Arab Emirates, more and more people are living apart from the traditional family unit, living on their own. Young urban professionals choose to stay single for longer, old people without partners live for longer. In spaces designed for multiple occupancy we find only one. In vehicles with four seats, we routinely find a solitary driver, and in beds made for two, only one lays down to sleep.
Through the eyes of nine different ‘single’ types, from the recently bereaved to the young urban professional, singles are paired with products and services that most fit their lifestyle. These products range from high-technology lighting concepts to clothing and smart storage solutions.
S1NGLETOWN is part of Out There, Architecture Beyond Building, this year's Venice Architecture Biennale, curated by Aaron Betsky and on view to the public from 14th September to 23rd November 2008.
For more information and image downloads, visit www.singletown.org